Here I am…Where are YOU?
Struggling to get new clients?
You’re not alone!
This may feel like the absolute
WORST time to try to
expand or grow your business–
heck, you might be struggling just
to keep your doors open and the
lights on!
I understand!
And I feel the same!
But, as prolific aviation writer Benet
Wilson declared, “Extraordinary times call
for extraordinary measures.”
For stepping outside our comfort
zone and trying something new…
Something that scares us.
Something that challenges us.
Something that calls us to GROW
in ways we had never imagined.
Sound frightening?
You bet!
But you can do it.
And so can I.
In fact, we HAVE to do it
to sustain…and GROW…
our businesses, in the midst
of a pandemic that doesn’t appear
to be going away any time soon.
So let’s do it!
5 surefire ways to find NEW
clients–right now!
1. Create a virtual presence.
Right now, an online presence
is crucial to your business’s
success…and growth.
Not online much?
Don’t freak out…just switch
things up to offer some services
virtually.
In-person seminars?
Try a podcast or webinar format.
Live workout classes in the gym?
Create YouTube videos,
Facebook Live workouts,
or post video workouts on your website.
Face-to-face interaction?
Make it a Zoom call or Google Meet.
Bottom line: Be visible and
available!
2. Create a feeling of safety.
Pandemics, social media, and
tv reports breed fear.
Calm your clients by reiterating
HOW you are keeping them safe…
the specific measures
you are taking.
Yes, they may already know…
Yes, it may be posted on your door
and website,
Yes, you may feel like a broken record…
But saying it again,
and maybe yet again,
shows you care and builds trust…
in you and your business.
And, when given the choice,
you vs. the business down the street?
People will go where they feel safe.
Period.
3. Create a lead generator on your website.
Turn the traffic from your website into
real, live clients.
How?
By building a list of people
interested in the services you
provide.
2 key parts to make this happen:
- Offer something helpful
and beneficial to introduce people
to you…and your services.
How about a free newsletter,
resource, or sample product? - Easy sign-up with limited
personal information.
Just an email address and
maybe a first name is enough.
Now you have a ready-made list
of interested people to send
special offers, helpful information,
and upcoming promotions to.
And a great way to turn
“potential” clients into
“regular” clients!
4. Offer a new service or special offer
Is there something you always
wanted your business to offer,
but didn’t have the time
or energy to pursue it?
Now is the time!
A new product.
A free resource.
An Add-On service.
Chiropractor? Offer a free
posture screen.
Dentist? Provide a free
tube of your new teeth whitening
toothpaste.
Whatever you choose, make sure it’s a
helpful, benefit-focused opportunity
your clients can’t pass up!
If possible, depending on your niche,
make a virtual option available
for those not comfortable with in-person
interactions.
WIN-WIN-WIN for all!
5. Reach out to your community and BE FANTASTIC!
Looking for great, loyal customers?
Start local.
Get to know your community
and the people in it!
How can you…
support their needs?
help them reach their goals?
improve their lives?
The answer: By exceeding
their expectations!
No matter what service you provide,
demonstrate a sense of value and
a positive outcome that goes
above and beyond
what people were anticipating.
And then offer something MORE!
For FREE!
And here’s a secret:
It doesn’t take tons of money to
exceed expectations!
Small, simple gestures of compassion
and convenience go a LONG way
to winning over clients!
Return phone calls.
Send an email saying, “I saw this
and thought of you,” with a link to a
helpful resource or product.
Offer free local delivery of products.
Be polite.
Genuinely CARE about people!
Make your business an integral
part of the community,
support people and
foster growth, and
suddenly you’ll find a whole
community of new clients!
Wouldn’t it be nice to have a sign guiding us
to new clients?
If only!
But since that’s not going to happen,
just remember this:
New clients are literally EVERYWHERE!
And people need your services.
So go ahead, give these suggestions
a try and start reaching out…
to your neighbors,
to your community,
to your virtual connections… TODAY!
And then GET READY…
Get ready to start making
lots of connections,
Get ready for the word to spread,
for people to realize how
wonderful you and your business are,
And get ready to say,
“Welcome, come on in!”
to a whole bunch of new clients!
I’m ready…
how about you?
See you on the trail,
